Asia-Pacific commerce report

Analysis

Asia-Pacific commerce report

Understanding commerce trends and business perspectives across the Asia-Pacific region

Commissioned by Sitecore, this Deloitte Access Economics report aims to understand commerce trends and business perspectives across the Asia-Pacific region and to present recommendations and an action plan for commerce success.

The commerce journey is increasingly occurring across multiple physical and digital channels. Businesses have opportunities to interact with potential customers across these channels and it is important that they make the most of each of these interactions.

‘Experience commerce’ is the focus on the end-to-end commerce journey, using the personalisation of content to present relevant campaigns and product recommendations to customers across multiple channels. The end-to-end customer journey and the focus on the customer experience should be at the forefront of business considerations.

This report, commissioned by Sitecore, aims to understand commerce trends and business perspectives across the Asia-Pacific region and to present recommendations and an action plan for commerce success.

The analysis in this report draws on the findings of a survey of over 1,000 businesses located in the Asia-Pacific region (including Australia, New Zealand, Japan, China, India and Singapore) with over 250 employees, as well as case studies with Sitecore customers.

Published: February 2018

Asia-Pacific commerce report
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