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Shaping our slice of heaven

Regions of opportunity

We examine how export growth in key industries can provide significant economic benefits for our diverse regions, and in turn for the country. We present the challenges faced and pose questions on how we can deliver sustainable strategies for growth.

Read the report for full insights, or see the industry and regional overviews below. 

Hear from lead author Linda Meade and panelists on the report findings in the video below.

Report highlights and panel discussion

Report highlights and panel discussion

Hear an overview from partner, Linda Meade, along with discussion on the report’s findings with Lance Walker, CEO of WellingtonNZ, Chris Roberts, CEO of Tourism Industry Aotearoa, and Mike Chapman, CEO of Horticulture New Zealand.

Tourism – the New Zealand economy would be $11.5 billion larger and there would be 23,100 more jobs if the five regions meet national export growth targets set for tourism.

Agribusiness – the economy would be $4 billion larger and there would be 6,500 more jobs if the five regions meet national export growth targets set for agribusiness.

Food processing – the economy would be $10.6 billion larger and there would be 23,200 more jobs if the five regions meet national export growth targets set for food processing.

Advanced manufacturing – the economy would be $6.1 billion larger and there would be 39,500 more jobs if the five regions achieved the national target for research and development.

Auckland

As New Zealand’s biggest city and its biggest contributor to the national GDP, Auckland can produce significant results with savvy investment. Its strengths lie in tourism, manufacturing and food processing, with the large swatches of construction promising even bigger growth in the future.

Read our modelled predictions for Auckland

Waikato

The country’s fourth largest economy, the farmlands of Waikato have exciting promise. Along with the region’s strengths in agriculture, business and construction, a new freight and logistics centre being built in Hamilton has the potential to capitalise on Waikato’s many connections and increase trade opportunities.

Read our modelled predictions for Waikato

Hawke’s Bay and Gisborne

As a small economy with some emerging sectors, the Hawke’s Bay/Gisborne regions stands to gain the most – in relative terms – from increasing its exports across our industries of opportunity.

Read our modelled predictions for Hawke’s Bay and Gisborne

Wellington

Wellington stands as a cultural and political hub, boasting a thriving technology sector and film industry. It should look to leverage the synergies between the film and creative, food and beverage, and tourism sectors to drive export growth.

Read our modelled predictions for Wellington 

Canterbury

A region that has withstood environmental challenges, it has nonetheless built up a strong base in its advanced manufacturing and food processing which presents further opportunity for export growth. 

Read our modelled predictions for Canterbury 

For our regions to thrive and take advantage of the opportunities presented to them, some important questions need be addressed.

Read our key questions

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