Corporate responsibility in the 21st Century
ME PoV Spring 2010 issue
In economically recessive times, many companies in the Middle East may place their philanthropic and social causes onto the backburner as they try to balance their finances. This is a mistake.
The idea that companies should contribute to the social and economic environment they work in has long been in practice. These philanthropic activities were seen mostly as an organization’s license to operate.
In current market difficulties, some companies may be tempted to tighten their belt as regards to social responsibility, though this may not prove to be the best option as research shows that paying close attention to corporate social responsibility may even be profitable.