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Seeing the big picture
ME PoV Fall 2010 issue
Communication has come a long way since the first letters of the alphabet. What about the Middle East region? Where are we in terms of corporate communication in general?
In general, companies will go for the deliverable they’re after – a logo, a website or other. But in order to achieve the communication goal they’re seeking, whether for a logo or a website, both deliverables should be part of a bigger picture.