Deloitte Australian Privacy Index 2016

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Deloitte Australian Privacy Index 2016

Trust without borders

In this index Deloitte considers how organisations are positioning themselves for regulatory changes associated with global privacy and data protection. In line with the inaugural index, this year’s assessment also includes an analysis of the consumer brands’ websites and, for the first time, how the data in their mobile applications are being treated.

In Deloitte’s second annual assessment of the privacy practices of 100 leading consumer brands operating in the Australian market, a more sophisticated Australian consumer emerges, seeing privacy as a function of both data protection and transparency around how their data is being used.

In this index Deloitte considers how organisations are positioning themselves for regulatory changes associated with global privacy and data protection.  In line with the inaugural index, this year’s assessment also includes an analysis of the consumer brands’ websites and, for the first time, how the data in their mobile applications are being treated.

The key themes identified include:

  • 94% of consumers believe trust is more important than convenience
  • Communicating how information is used and shared builds trust
  • Thinking globally and acting globally when responding to regulatory change is increasingly necessary.

Download the 2016 report to understand how consumer brands operating in the Australian market are doing to manage consumer privacy.

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