Media consumer survey 2016


Media Consumer Survey 2016

Australian media and digital preferences – fifth edition

Deloitte’s Media Consumer Survey 2016 report reinforces that the media and entertainment landscape continues to evolve rapidly. The survey takes an in-depth, multi-generational look into the media consumption habits of Australians and how they may evolve with the changing digital landscape.

The landscape for the Australian media consumer is substantially different to what it was 5 years ago. The advancement of virtual reality, rise of the importance of social and subscription video on demand services, have proliferated and changed the way different generations consume media.

Media Consumer Survey 2016

From the rise (not demise) of TV, to the bingers of Generation V(ideo), the ad skippers and the avid gamers. There’s also signs of dissatisfaction with social media, more on the Subscription Video On-Demand wars, and the latest on the impact of fake news.

Download the report to get the details on this and more.

This year we cover a range of topics including:

  • The rise (not demise) of TV
  • Our changing relationship with social
  • The impacts of fake news
  • How consumers are responding to advertising

Media Consumer Survey 2017

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