Dimensional marketing

Article

Dimensional marketing

Tech Trends 2015

The modern era for marketing is being formed around four new dimensions: customer engagement, connectivity, information and next-generation technology.

New rules for the digital age

Marketing has evolved significantly in the last half-decade. The evolution of digitally connected customers lies at the core, reflecting the dramatic change in the dynamic between relationships and transactions. A new vision for marketing is being formed as CMOs and CIOs invest in technology for marketing automation, next-generation omnichannel approaches, content development, customer analytics and commerce initiatives. This modern era for marketing is likely to bring new challenges in the dimensions of customer engagement, connectivity, data and insight.

Dimensional marketing - Tech Trends 2015

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CIO as chief integration officer

API economy

Ambient computing

Dimensional marketing

Software-defined everything

Core renaissance

Amplified intelligence

IT worker of the future

Exponentials (bonus chapter)

  

Explore previous editions of the report:

Tech Trends 2014 | Tech Trends 2013 | Tech Trends 2012

Dimensional marketing
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