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2015 Mutual Fund Outlook
Accelerating the quest for growth
2015 will be a period of accelerating the quest for growth with continuation of a number of current trends – such as the focus on product development, regulation, and risk management. The difference in 2015 will be the redirection towards expansion and the speed at which growth-oriented strategies are executed.
Acceleration of innovation by investment managers will be a critical driver of the movement toward growth, as firms work to cut through the complexity of distribution channels and product development. To make this happen, targeted sales, product differentiation, response to regulatory events, and operational innovation will need to happen at a faster and more efficient pace to gain competitive advantage.
Additionally, some investment managers will need to become more successful at unlocking revenue opportunities by introducing higher-fee products and gaining organisational efficiencies. In what may be viewed as "funding growth", organisations need to address cost structures, reassess product margins, and reallocate available resources to free-up back-office dollars for front-office spend.