Deloitte Millennial Survey 2018

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The Deloitte Millennial Survey 2018

Millennials’ confidence in business, loyalty to employers deteriorate

Respondents yearn for leaders whose decisions might benefit the world—and their careers

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Executive summary

Following a troubling year, where geopolitical and social concerns gave rise to a new wave of business activism, millennials and Gen Z are sounding the alarm, according to Deloitte’s seventh annual Millennial Survey. Millennials’ opinions about business’ motivations and ethics, which had trended up the past two years, retreated dramatically this year, as did their sense of loyalty. And neither generation is particularly optimistic about their readiness for Industry 4.0. Their concerns suggest this is an ideal time for business leaders to prove themselves as agents of positive change. The findings are based on the views of more than 10,000 millennials questioned across 36 countries and more than 1,800 Gen Z respondents questioned in six countries. The survey was conducted 24 November 2017 through 15 January 2018.


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Pessimism in developed world runs rampant

Millennials in emerging markets generally expect to be both financially (71 percent) and emotionally (62 percent) better off than their parents. This is in stark contrast to mature markets, where only 36 percent of millennials predict they will be financially better off than their parents and 31 percent say they’ll be happier.

“Pro-business,” but expecting more

Millennials view business positively and believe it’s behaving in an increasingly responsible manner; 76 percent say businesses, in general, are having a positive impact on the wider society in which they operate. However, they also believe multinational businesses are not fully realizing their potential to alleviate society’s biggest challenges.

Making an impact through their employers

Millennials feel accountable for many issues in both the workplace and the wider world. However, it is primarily in and via the workplace that they feel most able to make an impact. Opportunities to be involved with “good causes” at the local level, many of which are enabled by employers, provide millennials with a greater feeling of influence.

A preference for plain talk and inclusiveness

Surveyed millennials, in general, do not support leaders who take divisive positions, or aim for radical transformation rather than gradual change. They are more comfortable with plain, straight-talking language from both business and political leaders; respond to passionate opinions; and identify with leaders who appeal to anyone who might feel “left out” or isolated.

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