Press releases

Deloitte and Code QB join forces to safeguard consumer identity for businesses in Asia Pacific

MANILA, 12 March 2020 – Professional services organisation Deloitte announced today that three of the founders of Code QB, all highly regarded specialists in Consumer Identity Access Management (CIAM) services in Thailand, have joined Deloitte’s Risk Advisory practice to boost the team’s capabilities to help clients manage customer identity matters in Asia Pacific.

Code QB co-founders Pinthip Nawathamphichet (Ms), Theerasak Panyakroekkrai (Mr) and Vichan Chutitaporn (Mr), will deliver expert CIAM solutions to businesses across Southeast Asia and Asia Pacific region as part of the leading Deloitte Cyber practice[1], and help businesses strategise and implement best-in-class solutions to address their business needs with our award winning alliance partners. 

While digital services has helped improve business performance, it has resulted in several key challenges. Business leaders now find themselves needing to pay more attention to consumers while ensuring privacy and confidentiality of consumer data. They also need to have control and visibility over the consumer polices they enforce and the consumer activities to audit.

CIAM is important for businesses today, given the continued proliferation of digital transactions.  It not only answers the urgent call to provide better digital experiences for consumers. At the same time, it meets the secure and  transparent expectations demanded by regulators on digital transactions. Information gathered, among other things, will allow businesses to perform more robust KYC (Know Your Customer) compliance verifications, and provide opportunities to enhance and increase brand loyalty.

Deloitte Southeast Asia Cyber Leader Mr THIO Tse Gan, said, “As organisations continue on their digital transformation journey, one key imperative is to address CIAM concerns.  A well-considered CIAM strategy will not only result in the implementation of solutions that will address security and control expectations, it will also improve customers’ experiences. The CIAM expertise that team from Code QB has will complement and expand Deloitte’s cyber and digital offerings to our clients, not only in Southeast Asia but also in Asia Pacific.”

Code QB founder Ms Pinthip Nawathamphichet, said, “CIAM is integral to
business operations, and the challenges in the areas of identity assurance, business priorities, scalability, cyber security and regulatory compliance can
be daunting. We are proud to join Deloitte and be part of its established cyber
risk practice, and look forward to creating sustainable and future-forward
solutions for our clients in the region.”

Deloitte’s Cyber leader for Asia Pacific, James Nunn-Price, said: “This acquisition in consumer digital identity further strengthens our   capabilities in managing cyber everywhere so society can go anywhere. This transaction builds on Deloitte’s previous Asia Pacific investments in cyber, including the teams from SecurePath, Practical Smarts, Connected Analytics, Qubit Consulting and Converging Data Australia”

The terms of hire for these parties are confidential.

About Deloitte

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), its global network of member firms, and their related entities. DTTL (also referred to as “Deloitte Global”) and each of its member firms and their affiliated entities are legally separate and independent entities. DTTL does not provide services to clients. Please see to learn more.

Deloitte is a leading global provider of audit and assurance, consulting, financial advisory, risk advisory, tax & legal and related services. Our global network of member firms and related entities in more than 150 countries and territories (collectively, the “Deloitte organisation”) serves four out of five Fortune Global 500® companies. Learn how Deloitte’s approximately 312,000 people make an impact that matters at

Deloitte Asia Pacific Limited is a company limited by guarantee and a member firm of DTTL. Members of Deloitte Asia Pacific Limited and their related entities, each of which is a separate and independent legal entity, provide services from more than 100 cities across the region, including Auckland, Bangkok, Beijing, Bengaluru, Hanoi, Hong Kong, Jakarta, Kuala Lumpur, Manila, Melbourne, Mumbai, New Delhi, Osaka, Seoul, Shanghai, Singapore, Sydney, Taipei and Tokyo.

© 2020 Deloitte Southeast Asia Ltd

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