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Television’s business model

Fit for a digital world

Television appears assailed by a range of digital challengers: how is it faring in this environment?

Deloitte has researched and written this report as part of its support for the 2014 International Broadcasting Convention (IBC) Leaders’ Summit

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Television appears assailed by a range of digital challengers: how is it faring in this environment? This report assesses television’s current performance and outlook given the following developments:

  • Subscription video-on-demand (SVOD) providers: is the increasing reach of broadband networks disintermediating the traditional broadcaster?
  • Sports: does the rise of the Internet and the abundance of sports related information available from the Web, challenge television’s primacy as the principal source of premium sports content?
  • Video clips: as the most popular clips now attain ‘viewing figures’ in the billions, is short-form video content finally toppling the traditional half-hour to an hour programme length?
  • Innovation: technology companies seem to dominate innovation, launching a range of headline-grabbing products. Today, few TV broadcasters have sizeable research and development departments. Can television compete in the race to innovate? 
IBC 2014
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