Salesforce Marketing Automation
Providing the content that is most suitable for each customer. Reaching the customer at the right moment. Identification of the best customer group for the planned campaign.
To put it simply, marketing automation consists in the use of customer communication tools based on collated data to optimize marketing processes. According to "State of Marketing Report 2016”, in 2017 marketers in leading global firms will increase their spending on state-of-the-art technologies that support the development of the marketing function. This concerns making investments in many spheres, ranging from marketing automation to predictive intelligence. Over the next 12 months the expected share of automated marketing tools and technologies in the European market will go up by 40%.
Salesforce.com has two marketing automation applications in its product portfolio.