Salesforce Marketing Automation

Providing the content that is most suitable for each customer. Reaching the customer at the right moment. Identification of the best customer group for the planned campaign.

To put it simply, marketing automation consists in the use of customer communication tools based on collated data to optimize marketing processes. According to "State of Marketing Report 2016”, in 2017 marketers in leading global firms will increase their spending on state-of-the-art technologies that support the development of the marketing function. This concerns making investments in many spheres, ranging from marketing automation to predictive intelligence. Over the next 12 months the expected share of automated marketing tools and technologies in the European market will go up by 40%. has two marketing automation applications in its product portfolio.

Marketing Cloud

Salesforce Marketing Cloud is a digital marketing platform that makes it possible to communicate with customers across digital channels.


Marketing automation in B2B sector - expectations versus reality

Salesforce Marketing Cloud for B2C sector

Pardot for B2B sector


Jan Michalski

Jan Michalski

Deloitte Digital Leader Poland and Central Europe

Jan has over ten years of experience in CRM, mobile, sales support and customer service. He specializes in new technologies and their application to improve business performance and build long-term cl... More