Hospitality Atlas 2019

Overcome challenges

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Deloitte’s Hospitality Atlas includes an analysis of the accommodation offer in Portugal, its distribution in the national territory and the main challenges and opportunities of the sector in the current economic context.

Along 2018 we saw an increase in hotel supply and demand as the number of guests increased. Moreover, Lisbon is in the top 5 of European cities with higher occupancy rate - only Paris, London and Amsterdam are overcoming the Portuguese capital. This positive evolution has led many international entities to classify Lisbon and other Portuguese cities as the best tourist destinations in Europe and worldwide.

Key messages:

  • Pestana Hotels & Resorts/Pousadas de Portugal, Vila Galé Hotéis and Accor Hotels are the leading companies in the national ranking based on room numbers;
  • Overnight stay revenues reach 3 Billion euros and the number of guests reach 24.7 Million in 2018;
  • Lisbon occupancy rate is above the European average (higher than Madrid, Barcelona, Rome and Berlin);
  • Investors believe that the hospitality national market has reached its investment peak. 
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