Mobile Consumer survey Deloitte

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Global Mobile Consumer Survey

Insights into global consumer mobile trends

Deloitte annually prepares a comprehensive and robust survey of mobile usage around the globe. In its fifth edition, the Global Mobile Consumer Survey (GMCS) provides a unique insight into the mobile consumer behavior of 49,000 respondents across 30 countries. The survey scope ranges from quantifying ownership of devices and understanding how these are being used and connected. Some of the topics covered include: smartphone usage intensity, communication services (voice, VoIP, video calling, SMS, Instant messaging), mobile payments, after-life of smartphones, 4G, multi-play, content creation and consumption on smartphones.

Read more about Deloitte’s individual member firms’ 2015 survey results below.

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Country reports

Access the 2015 survey results by country from the links provided below. Contact details are provided for countries that have not launched 2015 content, if you wish to request additional information.

Country
Details

Australia

View the Australian report
Infographic
Media release

Brazil

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Canada

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China

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Colombia

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Finland

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France

View the French report

Germany  

View the German report

India

View the Indian report

Indonesia

View the Southeast Asia report

Italy

View the Italian report

Japan

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Kenya

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Malaysia

View the Southeast Asia report

Mexico

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Netherlands

View the Netherlands report

Nigeria

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Norway

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Philippines

View the Southeast Asia report

Poland

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Russia

View the Russian report

Singapore

View the Southeast Asia report

South Africa

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Spain

View the Spanish report

Thailand

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Turkey

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Uganda

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United Kingdom

View the UK report

United States

View the US report

Zimbabwe

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