Press releases

Dubai establishes itself as a leading global hospitality destination

Press release

- Deloitte and STR Global to launch quarterly reports on Middle East hotel market insights

- 1.4 million visits from Saudi Arabia to Dubai in 2013

6 May 2014 – Deloitte and STR Global launched a new series of quarterly reports entitled “Middle East Hotel Market Insight” to highlight key trends and analysis on the tourism, hospitality and leisure (THL) industry across the Middle East.

The first report, focusing on the Dubai THL sector, finds that the demand for hotel accommodation in Dubai has grown significantly in the last 7 years. Across the upmarket sectors, demand measured in rooms sold has risen by almost 79% between 2006 and 2013.

Saudi Arabia drove the largest number of visits to Dubai in 2013 (1.4 million visits), followed by India (0.9 million visits) and the UK (0.75 million visits). Looking to the future, key growth markets for Dubai are likely to comprise Saudi Arabia, the Russian Federation, India and Iran.

“The growth in Dubai’s hotel supply in 2013 was more than matched by the growth in demand as evidenced by the rise in occupancy in 2013,” explains Grant Salter, director, Tourism, Hospitality and Leisure (THL) industry at Deloitte Middle East. “This rise in room supply and the ongoing growth in demand, when seen in the context of the wider global economic challenges, points to a very robust hotel market. Dubai has established itself as one of the leading global tourism hotspots. With significant ongoing investment in tourism infrastructure, we expect Dubai to continue to climb the global tourism rankings.”

In 2006, Dubai had a total of 233 hotels providing almost 39,000 rooms across all sectors of the market, including 152 unaffiliated or independent hotels. By Q1 2014, this total stock of hotels had grown by almost 48% with the addition of 111 new hotels. If the unaffiliated hotels are excluded, Dubai’s branded hotel market grew by over 105% from 81 hotels in 2006 to 167 in Q1 of 2014.

“Despite the large supply growth in Dubai over the past few years, the market has been able to absorb the supply, and performance continues to tick upward”, said Phillip Wooller, Area Director, STR Global. “Demand continues to stay strong, and in 2013 the luxury segment’s demand was back to its previous peak levels. Average Daily Rates (“ADR”) for luxury hotels in Dubai rose 3.5% in 2013. We expect Dubai’s occupancy to report slight declines in 2014 and 2015 while ADR and revenue per available room (RevPAR) to continue to grow at a slower pace than the previous years.”

The Middle East/Africa region as a whole is still reporting performance increases”, continued Wooller. “During the first quarter of the year, occupancy in the region rose 1.2% to 65.5%; ADR was up 2.9% to US$179.74; and RevPAR increased 4.2% to US$117.72. Manama led both the occupancy (+19.1% to 58.9%) and RevPAR (+16.4% to US$116.05) increases for the quarter, while Dubai outperformed the region’s key markets in ADR (+7.5% to US$284.88)”.

The continued growth in demand, fuelled by ongoing improvements in tourism infrastructure and strong hotel operating performance, has stimulated continued investor interest in hotel development in Dubai. “This is evidenced by STR Global data that there are currently 71 hotels confirmed across all market sectors in varying stages of planning or construction in Dubai which are estimated to provide over 22,000 additional rooms,” concludes Salter.

To read the entire report, go to:

Press contact
Nadine El Hassan
Middle East Public Relations
Deloitte & Touche (M.E.)
Tel: +961 (0) 1 748444
Fax: +961 (0) 1 748999


Click here for the Arabic version

About Deloitte

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities.  DTTL (also referred to as “Deloitte Global”) does not provide services to clients.  Please see About Deloitte for a more detailed description of DTTL and its member firms.  

Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than 150 countries and territories, Deloitte brings world-class capabilities and high-quality service to clients, delivering the insights they need to address their most complex business challenges. Deloitte’s more than 200,000 professionals are committed to becoming the standard of excellence.

About Deloitte & Touche (M.E.)

Deloitte & Touche (M.E.) is a member firm of Deloitte Touche Tohmatsu Limited (DTTL) and is the first Arab professional services firm established in the Middle East region with uninterrupted presence since 1926.

Deloitte is among the region’s leading professional services firms, providing audit, tax, consulting, and financial advisory services through 26 offices in 15 countries with more than 3,000 partners, directors and staff. It is a Tier 1 Tax advisor in the GCC region since 2010 (according to the International Tax Review World Tax Rankings). It has received numerous awards in the last few years which include Best Employer in the Middle East, best consulting firm, and the Middle East Training & Development Excellence Award by the Institute of Chartered Accountants in England and Wales (ICAEW).

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