The battle for brands in a world of private labels has been saved
Perspectives
The battle for brands in a world of private labels
ME PoV Fall 2010 issue
The battle for brands in a world of private labels
Many consumers increasingly sense a diminishing discrepancy between the quality of national brands and their private label counterparts as retailers sharpen their focus on store brands and garner loyalty, and consumer product companies cede connections to retailers and increasingly knowledgeable customers.
Download and read this article
