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Simon Cook is a Partner at Deloitte Touche Tohmatsu (Australia). Simon has held a number of leadership roles with the firm and is a core member of Deloitte’s Global Aviation practice. He serves clients in the areas of organic and acquisitive growth with a particular focus on strategy and pricing. Prior to joining Deloitte, he spent several years as a senior executive at a global airline company where he was initially responsible for Group Strategy and subsequently for all Pricing, Revenue Management and Distribution Strategy activities across the Airline’s brand.