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This survey of over 4,000 travelers provides surprising insights into hotel guests’ travel behaviors, attitudes, and engagement preferences.

Lack of brand affinity exists among all hotel travelers – even high frequency travelers 

In October 2012, Deloitte’s Travel, Hospitality, and Leisure practice engaged in extensive consumer loyalty research, surveying over 4,000 travelers and conducting two in-depth focus groups with frequent business and leisure travelers. This research has given us deep insights into hotel guests’ travel behaviors, attitudes, and engagement preferences. 

A Restoration in Hotel Loyalty: Developing a blueprint for reinventing loyalty programs
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