Analiza
This survey of over 4,000 travelers provides surprising insights into hotel guests’ travel behaviors, attitudes, and engagement preferences.
Lack of brand affinity exists among all hotel travelers – even high frequency travelers
In October 2012, Deloitte’s Travel, Hospitality, and Leisure practice engaged in extensive consumer loyalty research, surveying over 4,000 travelers and conducting two in-depth focus groups with frequent business and leisure travelers. This research has given us deep insights into hotel guests’ travel behaviors, attitudes, and engagement preferences.
A Restoration in Hotel Loyalty: Developing a blueprint for reinventing loyalty programs