Studii de caz
Deloitte Digital Case Study: TOMS
Giving back globally via B2C
TOMS and Deloitte Digital team up to expand the “One for One®” charitable model via a new global Oracle Commerce solution.
Many great businesses start with one good idea. In 2006, Blake Mycoskie found his inspiration on a trip to Argentina. While visiting a small village there, he befriended children who had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. Since then, his giving model has evolved into a full-fledged movement, known as One for One®. Realizing this movement could serve other basic needs, TOMS subsequently expanded into eyewear. Since these humble beginnings, the company has given away more than 10 million pairs of shoes and restored sight for over 200,000 people. It has also developed a strong international presence. Keeping pace with the company’s ambitions soon became too much for its legacy e-commerce platform, prompting TOMS to seek greater scalability, enhanced flexibility, and a more personalized way of serving their customers.
TOMS sought to deliver its “One for One” message to new markets and support global demand for an expanding product line that is constantly refreshed with new colors and styles. This translated into a need for a scalable, and highly available platform, which it found in Oracle Commerce.
Based on its knowledge of leading practices and a strong ongoing relationship, Deloitte Digital was engaged to assist TOMS in its efforts to devise a digital strategy and to implement the technology needed to launch new sites internationally. Download this case study to learn about the benefits TOMS gained working collaboratively with Deloitte.