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Deloitte Football Money League 2015

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January 2015

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Belgrade, 23 January 2015 - Revenue for the world’s 20 highest earning clubs reached €6.2bn (£5.2bn) last season, up €800m (£669m) (14%) on the previous year, according to the 18th edition of the Football Money League from Deloitte, the business advisory firm.

Dan Jones, Partner in the Sports Business Group at Deloitte, said: “The growth experienced within the top 20 has been remarkable. Although only Manchester United and Real Madrid have gone past the €500m (£418.1m) revenue marker so far, we predict that all of the top five clubs may reach that point by next year. Commercial and broadcast revenues are now more important than ever to clubs to enable them to compete financially and put the best talent on the pitch. This has led to further dominance from the ‘big five’ European leagues this year, with just Galatasaray making it in from outside of those leagues.”

For the tenth year running Real Madrid sit at the top of the Money League with revenues of €549.5m (£459.5m). The club saw revenue growth of €30.6m (£25.6m) (6%) from increases of €15.9m (£13.3m) (8%) and €19.9m (£16.6m) (9%) in broadcast and commercial revenue respectively.

Jones said: “Winning the Champions League for an unprecedented tenth time and staying at the top of the Money League made 2013/14 the year of the “Doble Décima” for Real Madrid. The club’s continued success on the field is complemented by its financial strength and their accomplishment emphasises their position as the most successful European club side of all time. However, their commercial supremacy is being challenged by Manchester United, among others.”

Manchester United achieved revenues of €518m (£433.2m) in 2013/14, making them the second highest earning football club in the world, jumping two places from fourth and becoming only the second club ever to surpass €500m (£418.1m).

Austin Houlihan, Senior Manager at Deloitte, commented: “Despite a poor on-pitch season in 2013/14, United’s commercial strategy of securing global and regional partners is delivering substantial growth. Commercial revenue has grown 83% in the last three years. Thanks to the latest Premier League media deals, broadcast revenue also increased 34% to €162.3m (£135.8m). Their absence this season from European competition will be felt in next year’s Money League position, but if they can return to the Champions League in 2015/16 there is a strong possibility they could be top in two years’ time.”

Eight Premier League clubs are ranked within the top 20 this year, with Newcastle United and Everton joining the six English clubs in last year’s Money League. Strikingly, every club in the Premier League has made it into the top 40.

Houlihan explained: “The Premier League’s new broadcast deals have translated into big revenue increases across the English top flight. In fact, every Premier League club reported record revenues in 2013/14. Between them, the eight English clubs in our top 20 achieved total broadcast revenues of €1.1bn (£0.9bn). The fact that all the clubs in the Premier League are in the top 40 is testament to the huge appeal of the league globally and also the equality of the distributions the clubs enjoy relative to their European counterparts. Additionally, the Premier League is currently negotiating for the next cycle of media rights and further uplifts are anticipated.”

As well as reading the full report and infographic (below), you can also view a concise version of the report.

Football Money League 2015

2015 Infographic

Methodology

This press release is based on the Deloitte Football Money League published in January 2015. As explained more fully in the publication, the revenue figures are extracted from the annual financial statements of the company or group in respect of each club, or other direct sources, for the 2013/14 season.

There are many ways of examining the relative wealth or value of football clubs. For the Deloitte Football Money League, revenue has been used as the most easily available and comparable measure of financial performance.

Revenue excludes player transfer fees, VAT and other sales related taxes. In a few cases we have made adjustments to total revenue figures to enable, in our view, a more meaningful comparison of the football business on a club-by-club basis.

We have not performed any verification work or audited any of the information contained in the financial statements or other sources in respect of each club for the purpose of the publication.

For the purpose of the international comparisons, unless otherwise stated, all figures for the 2013/14 season have been translated at the average exchange rate for the year ending 30 June 2014 (£1 = €1.1958; €1 = TRY2.8241). Comparative figures have been extracted from previous editions of the Deloitte Football Money League, or from relevant annual financial statements or other direct sources.

Later this year the Deloitte Annual Review of Football Finance will be published, providing a more detailed analysis of the English and European football finance landscape.

About the Sports Business Group at Deloitte
Over the last 20 years Deloitte has developed a unique focus on the business of sport. Our specialist Sports Business Group offers a multi-disciplined expert service with dedicated people and skills capable of adding significant value to the business of sport. Whether it is benchmarking or strategic business reviews, operational turnarounds, revenue enhancement strategies or stadium/venue development plans, business planning, market and demand analysis, acquisitions, due diligence, expert witness, audits or tax planning; we have worked with more clubs, leagues, governing bodies, stadia developers, event organisers, commercial partners, financiers and investors than any other adviser.

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