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2014 Global Automotive Consumer Study

Exploring consumer preferences in key markets around the world

To explore consumers' mobility choices and transportation decisions, Deloitte Touche Tomatsu Limited recently fielded a global survey of more than 23,000 individuals. This broad and diverse demographic across 19 countries allowed for in-depth analysis of shifting demands of automotive consumers around the world.

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Forces are changing the mobility landscape, affording consumers more choices than ever before in meeting their transportation needs. For automotive companies, these shifting consumer demands result in a number of complex questions that may ultimately impact their products and how they engage with their customers.

2014 Global Automotive Consumer Study

The attached report highlights the key findings for six of the 19 countries covered in the study, providing perspectives on the consumer mobility trends in both developed and emerging markets:

  • United States
  • Germany
  • Japan
  • China
  • India
  • Brazil

These findings form the foundation for an informed dialogue between automakers, dealers, and non-automotive companies working within the industry about the factors that will increasingly impact how consumers around the world choose to get from one place to another.

Participating countries

The 2014 Global Automotive Consumer Study focuses on "the changing nature of mobility" and how mobility affects various aspects of the automobile buying and ownership experience. Within the mobility theme, the study examines how alternative powertrains, connected vehicle technology and automation, and the sales channel experience influences the transportation choices of automotive consumers.

Key themes

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