Consumption in Russia − 2020
We are pleased to present the findings of our annual comprehensive study of consumer activity in Russia.
It is our honor to share the results of Deloitte annual Consumption in Russia survey, which we have conducted for a second year in a row. We expect that our findings will be useful for businesses as they develop strategies to serve current and prospective customers.
Over the last several months, the global economy has experienced sweeping changes with serious implications for consumers. Not only has the consumption structure changed, so also have the ways in which people consume goods and services. Growing opportunities lead to an increase in consumer activity, while the overall economic slowdown decreases it proportionally; this is a scenario we have been able to observe and study since the outbreak of COVID-19 in 2020. In this survey, we have attempted to cover not only general consumer business trends, but also key changes brought about by the COVID-19 pandemic.