We are pleased to present the findings of our third annual study of consumer activity in Russia. We hope that our findings will be useful for businesses as they develop strategies to serve existing and prospective customers.
The shift towards online shopping continues at pace
COVID-19 is still the key factor driving consumer habits in Russia.
Share of respondents who:
Purchased goods online:
Ordered ready-to-eat food online
Purchased food online
The sustainability of goods and packaging are influencing consumers’ final purchasing decisions
Eco-friendly goods and packaging are another emerging trend. Russians are becoming increasingly mindful of the environment and are moving towards conscious consumption.
COVID-19 is still affecting the catering sector
The share of Russians dining out at public eateries has been on the rise since 2019; however, the frequency of visits has decreased significantly from five to three times per month.
The breakdown of Russians’ budgets remains largely unchanged from last year
Similarly to 2020, the average respondent spends the bulk of their budget on food (29 percent) and mandatory payments (23 percent). The remaining budget is more or less evenly distributed among other expense categories.