The chemical multiverse 4.0

Promising future for the strong, decisive, and persistent

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In the wake of the dramatic economic downturn of the second half of 2008 and throughout 2009, Deloitte Touche Tohmatsu Limited (Deloitte Global) launched the Chemicals 2020 trilogy. This series of reports titled The decade ahead (December 2009), The chemical multiverse (November 2010), and The end market alchemy (October 2011), was grounded in four areas:

  • State of the chemical industry, as a whole
  • Position of individual companies that manufactured and sold

chemicals and plastics

  • Habits and patterns of customers
  • Economic environment in major regions of the world

This next report in the series, entitled The chemical multiverse 4.0, seeks to accomplish much the same thing, albeit in a very different context. The times have changed and so has the chemical industry. Despite extraordinary pressures from a multitude of sources, the industry has continued to perform and mature. Additionally, it has adjusted its strategies as needed to manage feedstock volatility, handle slumps driven by key buyers in the automotive and construction industries, and manage the emergence of massive state-owned enterprises in China.

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