2014 Automotive Consumer Study


2014 Global Automotive Consumer Study

The changing nature of mobility

To explore consumers' mobility choices and transportation decisions, Deloitte Touche Tohmatsu Limited recently fielded a global survey of more than 23,000 individuals. This broad and diverse demographic across 19 countries allowed for in-depth analysis of shifting demands of automotive consumers around the world.

Exploring consumer preferences in six key markets around the world

This report highlights the key findings for six of the 19 countries covered in the study, providing perspectives on the consumer mobility trends in both developed and emerging markets. Countries include:

The United States, Germany, Japan, China, India, and Brazil

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Exploring European consumer mobility choices

This report highlights the key findings for the eight European countries covered in the study. The report provides perspectives on consumer mobility trends with a focus on the Gen Y market segment. Countries include

Belgium, the Czech Republic, France, Germany, Italy, the Netherlands, Turkey, and the United Kingdom.

Generation Y (“Gen Y”) consumers in Europe are interested in owning or leasing vehicles with around 75 percent planning to buy or lease a vehicle within the next five years. The study draws automakers’ attention to the changing mobility needs and buying behavior of Gen Y consumers, a group estimated to reach 106 million people in Europe by 2020. 

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