Media consumption in Russia 2019


Media consumption in Russia 2019

Key trends

We are pleased to present the results of our fifth comprehensive study of media consumption in Russia.

Every year we look at content consumption across nine key media channels. In this report, we focused on paid online content experience, how Russians use video games, the particularities of online video content consumption, and a number of recent developments, such as the switch to digital TV.

The Internet remains one of the most dynamically developing media channels, increasingly spreading to our everyday lives. Web users are becoming more experienced:  they have higher expectations of content quality and broadcast formats while ad blocking is becoming more widespread. This stimulates the development of paid online content models and creates broad opportunities for their commercial use. On the other hand, falling household incomes are making online content monetization a challenging task. However, significant longer-term benefits are possible for those who choose the right format to interact with their audience.

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