Press releases

Deloitte’s retail metaverse goes live

Deloitte expands its Consumer & Retail practice in the Middle East

9 March, 2022 –Deloitte is building a metaverse environment in its store-of-the-future for the Middle East region to showcase the metaverse and how it will benefit businesses and end customers.  By adopting Virtual Commerce, Consumer and Retail companies will move to the next generation of selling on the internet by using augmented and virtual reality solutions. To support in this transition to digital, Deloitte is also expanding its Consumer & Retail practice in the Middle East through the appointment of a global retail expert, Hosein Moghaddas.

Moghaddas has joined Deloitte Middle East as the Consumer & Retail leader. Prior to that he was the Middle East CEO of the Yoox Net-a-Porter Group, based in Dubai. Previously, he managed the European eCommerce, Artificial Intelligence and Marketing divisions of IBM and the international division of ATG (now Oracle) as well as working with brands such as Burberry, Louis Vuitton and Ralph Lauren.

“Since the pandemic, retailers in the Middle East and globally have had to adjust and modify their existing strategies to remain competitive and successful in the market.  The surge in online retail is only going to continue to grow into the future. Add in the metaverse and the retail landscape is facing the biggest disruption it will likely experience in the coming decade” says Hosein Moghaddas, Consumer and Retail Leader, Deloitte Middle East. 

Deloitte’s metaverse aims to ‘show not tell’ what the metaverse is, how it can be implemented by our clients and how their customers will enjoy the benefits of the future of omnichannel retail sales through real life 3D graphics and gamification.

“To ensure we support our clients every step of the way with these unfamiliar platforms, Deloitte is expanding its Consumer and Retail practice in the Middle East by providing strategic advice regarding business differentiation, implementing omnichannel digital transformations to managing Consumer and Retail client’s business functions,” says Moghaddas. “The Consumer & Retail practice will provide an essential advisory and support role to a very well established and time-honored industry in the Middle East.”

Deloitte will be participating in The Retail Summit to be held in Dubai on 14th and 15th March. 

Press contact

Nadine El Hassan
Public Relations Regional Leader
Deloitte Middle East
Tel: +961 (0) 1 748444

Click here for the Arabic version

About Deloitte & Touche (M.E.) LLP:

Deloitte & Touche (M.E.) LLP (DME) is the affiliate for the territories of the Middle East and Cyprus of Deloitte NSE LLP (“NSE”), a UK limited liability partnership and member firm of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”).

DME is a leader in professional services with uninterrupted presence in the Middle East since 1926 with 26 offices in 14 countries and around 5,000 partners, directors and staff. DME’s presence in the Middle East and Cyprus is established through its affiliated independent legal entities, which are licensed to operate and to provide services under the applicable laws and regulations of the relevant country. DME’s affiliates and related entities cannot oblige each other and/or DME, and when providing services, each affiliate and related entity engages directly and independently with its own clients and shall only be liable for its own acts or omissions and not those of any other affiliate.


About Deloitte:

Deloitte refers to one or more of DTTL, its global network of member firms, and their related entities. DTTL (also referred to as “Deloitte Global”) and each of its member firms are legally separate and independent entities, which cannot obligate or bind each other in respect of third parties. DTTL and each DTTL member firm and related entity is liable only for its own acts and omissions, and not those of each other. DTTL, NSE and DME do not provide services to clients. Please see to learn more.

Deloitte is a leading global provider of audit and assurance, consulting, financial advisory, risk advisory, tax and related services. Our network of member firms in more than 150 counties and territories, serves four out of five Fortune Global 500® companies. Learn how Deloitte’s approximately 300,000 people make an impact that matters at

Did you find this useful?