Create your own competition
The insurance industry is increasingly seeing disruption hitting their business models, especially given the new ways of buying, owning and sharing cars, houses and other devices and facilities.
Euler Hermes, a global leader in Trade Credit Insurance and part of the Allianz Group, decided to do things differently. They teamed up with Mobiento, a Deloitte Business, to shape an entirely new venture to serve a new market segment digitally.
Euler Hermes wanted to explore what their future digital state of being look like and decided to start from scratch. They teamed up with Mobiento in a joint cross-functional team where responsibilities included customer research and insights, customer journey mapping, customer segmentation, product validation, go-to-market strategies as well as hands on technical development, UX and design of the product.
After six months of exploration, discovery, prototyping and building, a new brand, Credable, saw the light and was launched with a new online service that was fully transaction-enabled and commercial. Credable not only launched a Minimum Viable Product, but actually launched itself as an MVC, a Minimal Viable Company.
“Redefining business models the old fashioned way, using existing frameworks, is often painful, slow and ineffective. New thinking in old structures can be a tough task to take on. While competition is the source of all innovation, if your competition is at level with you, you sometimes need to create your own competition. What Euler Hermes did, was to create their own startup company. With the culture and structure of the startup world, you set a stage for creating the innovations needed in times of disruption”, says Fredrik Oscarson, Deloitte partner and founder of Mobiento.
Fredrik Oscarson, Partner and founder of Mobiento.
"With the culture and structure of the startup world, you set a stage for creating the innovations needed in times of disruption."