Business Strategies of Tomorrow’s World

All disruptions emerge from an ‘edge’; from the boundaries of what is dominant or ‘core’ today.

As Southeast Asia has undergone rapid transformation, businesses and governments alike are increasingly engaging with the opportunities and challenges presented by increasing technological dissemination, accelerating climate change, and resource sustainability.

Published in collaboration with our partners at the Singapore Economic Development Board and the US-ASEAN Business Council, the Edges of Southeast Asia Second Edition seeks to highlight bright spots of innovation in the region, and identify how these organisations are revolutionising their respective fields.

This is achieved by the introduction of six business strategies, featuring business models that can inspire other companies and innovators, regardless of industry. These models have been tested in real-world competition, and serve as examples of business models with significant, measurable impact.

Activating Dormant Utility 


This strategy is about uncovering the untapped potential of seemingly dormant resources. By activating and unlocking their hidden potential, it reimagines the use of existing assets in innovative ways to serve new, often unexpected purposes.

 

Points to ponder: 

 

  • What are existing assets or resources that might be overlooked?
  • In what innovative ways can we repurpose these dormant assets to meet new or unforeseen needs?

 

 

Edges featured under this strategy:

 

Bike Scouts | BillionBricks | MFast | SuperFreeze | Xinterra

Refocusing on Humans 

 

This strategy is about creating business value by elevating the traits that make us human. This approach realigns operations, products, and services with these traits – after all, humans are at the centre of all businesses. A refocus on these traits can help to inspire a future that is good for all.

 

Points to ponder: 

 

  • How can we realign our operations, products, and services to better elevate our human values?
  • What strategies can we implement to ensure that our focus on human traits inspires a future that is beneficial for all stakeholders involved?

 

 

Edges featured under this strategy:

 

Hijra | Jollibee | Nusantara | Tsao Pao Chee

Unlocking Market Power 

 

This strategy explores the unseen or neglected corners of the market landscape, identifying opportunities where others see none. By pioneering new concepts or leveraging innovative mechanisms, it unlocks the latent power of markets, creating value where it was previously overlooked or deemed impossible. 

 

Points to ponder: 

 

  • In what overlooked or neglected areas of the market can we find opportunities to create new value or innovation?
  • How can we pioneer new concepts or leverage innovative mechanisms to unlock the latent power of these markets?

 

 

Edges featured under this strategy:

 

Growsari | Inspirasi | Jasberry | PCX

Establishing Regenerative Systems 

 

Transforming ideas into action. Exemplifies resilience and adaptability, learning from both successes and failures to achieve real-world impact. 

 

Points to ponder:

 

  • What are the specific actions we can take to transform our current systems into ones that create a net-positive benefit for the environment and its communities?
  • How can we measure the impact of these regenerative systems to ensure they are contributing positively beyond mere sustainability?

 

 

Edges featured under this strategy:

 

A Little Wild | GINLEE | Potato Head

Tinkering First-hand

 

Transforming ideas into action. Exemplifies resilience and adaptability, learning from both successes and failures to achieve real-world impact.

 

Points to ponder:

 

  • How can we foster a culture that encourages experimentation and hands-on engagement with new ideas or technologies?
  • What processes can be implemented to ensure that learnings from these first-hand tinkering experiences are leveraged for innovation and disseminated across the organisation?

 

 

Edges featured under this strategy:

 

Crown Digital | eFishery | Toyota Mobility Foundation | VinAI

Innovating from the Tech Edges

 

Directing resources to the fringes of a business targets low-investment, high-growth opportunities. This approach has the potential to reshape and transform the entire organisation. Here, the spotlight is on the edge ideas which leverage technological frontiers.

 

Points to ponder:

 

  • What is happening on the edges of our industries that have the potential to fundamentally transform our business?
  • What strategies can we employ to scale these edge opportunities in a way that allows us to reinvent our core business practices?

 

 

Edges featured under this strategy:

 

audax | NUHS | Ricult | UrbanMetry

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The Edges

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sg-c4edge-bike-scouts

Bike Scouts

It is not just disaster response; It is leveraging the power of hyper-localisation to do extraordinary good

sg-c4edge-billion-bricks

BillionBricks

It is not just affordable housing; It is enhancing home assets for the masses

sg-c4edge-mfast

MFast

It is not just a sales channel for financial products; It is harnessing the power of social capital in underserved communities

sg-c4edge-superfreeze

SuperFreeze

It is not just a cold chain solution; It is unlocking the super cool potential in energy

sg-c4edge-xinterra

Xinterra

It is not just a T-shirt; It is transforming every thread into a carbon sink

sg-c4edge-hijra

Hijra

It is not just a Shariah-compliant Fintech; It is designing products in line with the values of their consumers

sg-c4edge-jollibee

Jolibee

It is not just a fast food turnaround; It is serving joy to employees and consumers

sg-c4edge-nusantara

Nusantara

It is more than a new capital city; It is pioneering a loveable model for urban transformation

sg-c4edge-tpc

Tsao Pao Chee

It is not just a wellness business; It is recentring on human needs

sg-c4edge-growsari

Growsari

It is not just digitising a traditional sector; It is leveraging the power of the collective

sg-c4edge-inspirasi

Inspirasi

It is not just quality affordable education; It is a virtuous spiral that doubles impact at every turn

sg-c4edge-jasberry

Jasberry

It is not just reinventing the rice grain; It is creating a virtuous wealth cycle for farmers and markets

sg-c4edge-pcx

PCX Markets

It is not just reducing plastic waste; It is applying market principles to scale environmental impact

sg-c4edge-alw

A Little Wild

It is not just a regenerative farm; It is farming that works with nature, not against it

sg-c4edge-ginlee

GINLEE

It is not just a fashion brand; It is challenging fast fashion culture with circularity

sg-c4edge-potato-head

Potato Head

It is not just a resort; It is pioneering a new template for regenerative tourism

sg-c4edge-crown-digital

Crown Digital

It is not just coffee; It is transforming tradition through constant experimentation

sg-c4edge-efishery

eFishery

It is not just an aquaculture unicorn; It is tinkering first-hand to unlock a new market

sg-c4edge-tmf

Toyota Mobility Foundation

It is not just electric vehicles; It is establishing a smart transportation ecosystem

sg-c4edge-vinai

VinAI

It is not just an AI R&D company; It is a beacon of innovation

sg-c4edge-audax

audax

It is not just a corporate venture; It is innovating new business models from the edges

sg-c4edge-nuhs

NUHS

It is not just adopting new technologies; It is reimagining the operating model of your industry

sg-c4edge-ricult

Ricult

It is not just an app for farmers; It is putting the power of AI and satellite technologies in their hands

sg-c4edge-urban-metry

UrbanMetry

It is not just property data; It is a catalyst for urban transformation

About Deloitte Southeast Asia Center for the Edge

All disruptive innovation starts from an edge – radical technologies, edgy start-ups, innovative business models, alternative culture, and courageous mavericks. Deloitte Center for the Edge Southeast Asia explore these edges, develop frameworks and insights on how these edges will change the world, and partner with leaders to chart pathways into the future. We are a trusted advisor to the next generation of change-makers in understanding and navigating edge topics.

Learn more

Connect with us

Duleesha Kulasooriya

Managing Director, Center for the Edge, Deloitte Southeast Asia

Michelle Khoo

Director, Center for the Edge, Deloitte Southeast Asia

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