2024 Global Automotive Consumer Study
Southeast Asia perspectives
For over a decade, Deloitte has been exploring automotive consumer behaviours and trends impacting a rapidly evolving global mobility ecosystem. The goal of this annual study is to answer important questions that can help companies prioritise and better position their business strategies and investments.
From September through October 2023, we surveyed more than 27,000 consumers in 26 geographies around the world to explore opinions regarding a variety of critical issues impacting the automotive sector, including consumer interest in electric vehicles (EVs), brand perceptions, and connected technology adoption.
The study was fielded using an online panel methodology, where consumers of driving age were invited to complete the questionnaire (translated into local languages) via email.
Southeast Asia perspectives
Within the Southeast Asia region, 5,939 survey respondents across the geographies – Indonesia (n= 1,005) Malaysia (n= 957), Philippines (n= 1,000), Singapore (n=1,000), Thailand (n= 1,000), Vietnam (n= 977) – were covered in the study. Overall, our findings have revealed four emerging trends impacting the global mobility ecosystem.