Automotive Consumer Study, millennials

Analysis

Global Automotive Consumer Study

Customer experience and digital engagement

Southeast Asia Edition

Deloitte’s Global Automotive practice has been exploring consumers’ evolving automotive and mobility preferences since 2009. Through our Global Automotive Consumer Study, we continuously examine the forces changing the mobility landscape and offering consumers more choices in meeting their transportation needs.

As part of a continuous assessment of consumer behavior, Deloitte recently surveyed over 22,000 consumers in 17 countries around the world to shed light on consumer preferences regarding a variety of critical issues impacting the automotive sector. The overall goal of the study is to answer important questions that can help companies prioritise and better position their business strategies and investments.

In the latest edition of the Southeast Asia Automotive Consumer Study – Customer experience and digital engagement, we explore some of the interesting trends, specifically on the interest of Southeast Asia consumers in advanced automotive technologies, including autonomous vehicles, expectations surrounding the purchase funnel, the dealer experience, and the digital shopping experience.

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