Making digital default

Insights

Making digital default

Understanding citizen attitudes

Citizens in the UK are open to engaging more with the public sector online. But government needs to build trust and offer online services so well-designed that people opt to use them if it is to realise its ‘digital by default’ ambitions.

As government pursues a ‘digital by default’ strategy, understanding citizen attitudes is a vital step towards delivering an online experience that the public will accept and adopt.

This report sets out four key insights from Deloitte, based on an exclusive YouGov survey into how the public react to government’s digital services and their appetite for accessing more online.

Our research found that citizens in the UK are keen to conduct more of their engagement with the public sector online, but government needs to build trust and offer online services so well-designed that people opt to use them if it is to realise its ‘digital by default’ ambitions.

Making digital default
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