Customer and growth analytics
In a world where businesses and consumers alike are compelled to do more with less, the only thing companies appear to have in abundance is more information. This doesn’t mean they know what to do with the ever-growing piles of customer and prospect demographic, transaction, and preference data. Clearly, more information does not bring greater insights. We look at customers from outside and in – turning everyday information into useful and actionable recommendations designed to inform decision-making.