Short messaging services versus instant messaging
Deloitte predicts that in 2014 instant messaging (MIM) services on mobile phones will carry more than twice the volume of messages sent via a short messaging service (SMS). This is a significantly greater ratio than in 2012, when 1.1 instant messages were sent for every text message.
According to Deloitte research, by 2016, smartphones, used as part of a shopping experience, could impact 17-21 percent of retail sales — a whopping $627-$752 billion. If you are not preparing for that today, you are already behind the curve.
The looming spectrum shortage: worse before it gets better
Explore telecoms industry trends and insights from TMT Predictions 2013. Watch videos, listen to podcasts, download reports, and more.
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