Deloitte brings Thai digital consultancy Appsynth into the team to accelerate digital solutions for companies across Thailand and Southeast Asia

BANGKOK, 26 February 2025 – Deloitte Southeast Asia (“Deloitte”) today announced that the team from Appsynth, a digital innovation consultancy in Thailand, has joined its digital practice under its Technology & Transformation business. This move elevates Deloitte’s digital capabilities and expands its market presence across the region’s rapidly evolving digital innovation space.

Appsynth employees are being onboarded as Deloitte employees at its Thailand office and Bob Gallagher, Appsynth’s founder and CEO, has been admitted as a Deloitte Southeast Asia Technology & Transformation Partner as part of the move.

Deloitte’s digital consulting services include app development, including SuperApp development, UX/UI design, as well as customer acquisition and growth strategy. By combining its human-centered design capabilities with Appsynth’s expertise in digital product development, Deloitte will be uniquely positioned to craft transformative strategies, build seamless digital experiences, and accelerate growth for its clients while enabling them to stay ahead in a digital-first world.

Commenting on the strategic move, Mr Eugene HO, Deloitte Southeast Asia Chief Executive Officer, said, “This move will transform our digital offering as part of our plans to strengthen our multidisciplinary capabilities, not only in Thailand but across our business in Southeast Asia. The addition of the Appsynth team well-positions us to meet the growing demand for breakthrough digital strategies and enhances our ability to deliver differentiated solutions to our clients in the region.”

Thailand’s digital innovation space is evolving at an unprecedented pace, driven by rapid technological advances in artificial intelligence, blockchain and fintech, and backed by the government’s commitment to transform Thailand into a key player in Southeast Asia’s digital economy. With the addition of the Appsynth team, Deloitte will be able to strengthen its play in digital innovation that can help companies across Thailand and the region build competitive advantages.

Dr Metinee JONGSALISWANG, Deloitte Thailand Country Managing Partner, said companies in Thailand are demanding tailored, industry-specific expertise supported by in-depth local market insights.

“Bob and his team bring exceptional expertise in innovative digital solutions, which will strengthen our ability to develop future-focused, industry-specific, implementable strategies that seamlessly integrate with our multi-disciplinary approaches. With the scale, we will be able to deliver a comprehensive suite of digital transformation offerings for the clients with full hyperlocal context, including digital and AI marketing services. Additionally, the team will become part of our high performing digital practice team where they can continue to grow and develop their careers together as they collaborate, learn from one another, and hone the skills needed to thrive amidst an ever-evolving landscape.”

Mr Bob GALLAGHER, Deloitte Southeast Asia Technology & Transformation Partner said: “We are in a defining era for digital transformation in Thailand and across Southeast Asia. As businesses navigate rapid technological shifts, there is increasing demand for seamless, localised and scalable digital solutions. I look forward to working with my fellow Deloitte colleagues to harness our collective strengths - Deloitte’s extensive service offerings and global presence and Appsynth’s expertise in the digital and tech space - to provide comprehensive, industry-leading solutions for the region’s businesses.”

This latest move is part of Deloitte’s strategy of growing and investing in Thailand and across the region, further embedding its approach to deliver multi-disciplinary professional services seamlessly to its clients.

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