Deloitte Australian Privacy Index 2015
Leading consumer brands assessed on privacy risk
Deloitte assessed leading consumer brands against a series of privacy better practices, this comprised of an analysis of their websites, the attention each of these brands received in the media and the consumer perspective of privacy across various industry groups.
Explore the survey results to understand how consumer brands operating in the Australian market are doing to manage consumer privacy:
- What challenges are organisations facing?
- What is the impact of a privacy breach on customer trust?
- Is compliance with privacy laws enough?
- What are organisations doing well?