Media Consumer Survey 2017

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Media Consumer Survey 2017

Australian media and digital preferences – sixth edition

Focusing on four generations and five distinct age groups, the sixth edition of Deloitte’s Media Consumer Survey delivers a view of how Australians are consuming different media and entertainment and how this has changed over time.

We’ve got the latest trends including some you might not expect. 

From the rise (not demise) of TV, to the bingers of Generation V(ideo), the ad skippers and the avid gamers. There’s also signs of dissatisfaction with social media, more on the Subscription Video On-Demand wars, and the latest on the impact of fake news.

Download the report to get the details on this and more.

This year we cover a range of topics including:

  • The rise (not demise) of TV
  • Our changing relationship with social
  • The impacts of fake news
  • How consumers are responding to advertising

Media Consumer Survey 2017

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Watch a snapshot of the findings below

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