This annual report provides a unique demographic insight into Australians’ mobile device usage and related preferences, specifically in relation to: smartphone penetration, dependency on devices, network preferences (WiFi/4G/3G), content consumption, payments and retail, Internet of Things/wearables, to name a few. 

The report also contains some global comparisons as the survey was conducted in 30 countries around the globe.

In the Deloitte Mobile Consumer Survey 2015: The Australian Cut, we call out these five trends important for all businesses whether finance, retail, technology or telecommunications.

• Game of Phones’ – the battle of devices
• Managing our multi-dimensional lives – Australia’s Social Revolution
• The need for speed – anywhere, anyhow, anytime - all the time and lots of it
• Retail Reinvented – shifting ‘down-time’ into ‘browse-time’
• Grandmas Taking Selfies – and posting.

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