Deloitte Digital named a global leader by Kennedy in Digital Customer Strategy & Experience Consulting

Kennedy Research has named Deloitte member firm digital practices (Deloitte Digital) a global leader in Digital Customer Strategy & Experience Consulting. In the 2015 Digital Customer Strategy & Experience Consulting report, Deloitte Digital is positioned highest in “Breadth of Consulting Capabilities” on The Kennedy Vanguard™.

Kennedy notes “Deloitte’s prescience about the digital consulting market and its willingness to take risk, combined with its ability to align the firm’s considerable resources behind the investment, allowed the firm to quickly build up what has become the largest and among the most accomplished digital consulting agencies.”

This report highlights the opportunities and challenges for Digital Strategy consulting providers focusing on market trends, client spending forecasts and the provider landscape. Kennedy defines digital strategy and customer experience as those that comprise “a range of consulting services, from customer strategy development through to customer data analytics and customer experience design.” These services are united by a common emphasis on using digital tools and enables clients to achieve their broader goals. By better understanding and influencing customer behaviors to improve the quality of their interactions and experiences, companies can achieve performance improvement, competitive advantage and increased profitability.

“Kennedy’s report reflects our leading market position and reinforces that Deloitte Digital, a global digital consulting agency with the integrated industry experience of the full Deloitte network, is helping clients realize their digital ambitions. We’re delighted that Kennedy recognizes our disruptive and market-leading accomplishments and investments in this area,” says Andy Main, Deloitte Digital US Leader.

Additional Findings

• “Like the other firms in The Kennedy Vanguard™, Deloitte’s status as a leading provider of customer-focused digital consulting services was neither accidental nor inevitable, but the direct result of a decision to get into digital big and get into digital early.”
• “Deloitte serves the digital customer strategy & experience consulting market primarily through Deloitte Digital, its stand-alone digital consulting practice that it established in 2012 and built up on the foundations of a number of key early acquisitions.”
• “Deloitte’s approach involves bringing together a comprehensive portfolio of digital capabilities under one roof, including strategists from Monitor Deloitte, innovation and design experts from the Doblin team, and technology and delivery specialists, and going to market by taking advantage of the wider firm’s deep relationships by client industry.”
• “Deloitte Digital is poised to be one of the biggest beneficiaries of the “experience is the new marketing” trend, whereby CMOs are increasingly forgoing traditional marketing campaigns in favor of investing in the customer experience, resulting in a shift of marketing spending from advertising agencies to digital consulting agencies.”
• “Deloitte Digital has set the benchmark for Deloitte’s closest competitors by proving that a global professional services firm can successfully run a large-scale digital consulting practice.”
• “Although not all Deloitte’s competitors are all following the firm’s model of establishing a stand-alone digital practice, they are all looking to emulate Deloitte Digital’s success in the market.”

Additional Resources

• Become a fan of Deloitte Digital: www.deloittedigital.com
• Follow Deloitte Digital on Twitter: @DeloitteDigi_US or @DeloitteDigital