Back to college survey 2016
Two sides of the shopping story
In its fourth year, Deloitte’s Back-to-College Survey includes shopping trends from both parents and college students—a population that is taking on more of the financial responsibility than in year’s past. While budgets may vary, this savvy group of veteran back to school shoppers knows how to unearth good deals online before going into stores to make purchases. Find out how much they are spending and on which products, what role digital will play, and when they plan to commence shopping.
· Spend is likely to remain robust this year with parents and students differing slightly in their spending and expectations
· Shoppers expect to spend most in physical stores, but the influence of digital is pervasive
· Students are budget conscious, and expected spending varies over the course of the college experience