Today's relationship dance
What can digital dating teach us about long-term customer loyalty?
Humans, by design, are social beings who desire relationships. As evidence, throughout the ages, people have continued to pair up as couples. Relationships are important to organizations, too; thus, firms have also sought to build sustainable, long-term ties with their customers. Marketers hoping to create more seamless and satisfying customer experiences can find inspiration in an unlikely source: the digital dater’s playbook. Drawing from the latest behavioral economics research, here are some lessons on how to woo and win customers for life.