Consumer Products Industry Outlook 2017

Deloitte’s latest consumer products industry overview provides a closer look at the trends that are disrupting the industry and changing the way they go to market.

The consumer products (CP) industry’s thirst for defying “business as usual” and creating disruption is far from quenched. Around every corner is an innovative idea that brings convenience and control back to the customer and pacesetters have only just begun to scratch the surface. In this type of environment, consumer products companies must remain nimble and one step ahead of the curve; they need to have a good understanding of the catalysts of disruption.

Deloitte’s Center for the Edge publication, Patterns of disruption, identified five catalysts that drive disruption: The economy, enabling technology, platforms, consumer mindsets, and public policy. The first step to creating a strategy to navigate the disruptors is understanding both the significant challenges and opportunities these catalysts possess for consumer packaged goods companies. This analysis focuses on the four catalysts that most directly affect the consumer products industry with a focus on the challenges and opportunities they possess: The economy, enabling technologies, platforms, and consumer mindset.