2016 holiday survey
An annual study of the peak shopping season
Holiday shoppers plan to spend as much online as they do in the stores, according to Deloitte’s 31st annual holiday survey of consumer spending intentions and trends.
According to this year’s holiday survey, consumers are more likely to shop online than they are to visit popular brick and mortar locations such as discount/value stores and traditional department stores. While the Internet has been a top shopping destination for years, this season it runs away as the venue of choice. In fact, consumers polled in our survey plan to spend just as much online as they do in physical stores (47 percent), another milestone in our holiday survey history. Just two years ago, store spending was 12 percentage points ahead of online purchasing.