The Restaurant of the Future

The restaurant of the future in action

The next-generation customer is technologically savvy, connected, and expecting concierge-level service around every corner. For a restaurant, investing in digital enhancements that are tightly coordinated and work in concert, will help to create the restaurant of the future that appeals to all of the senses of this hyper-connected mentality.

Restaurant brands who succeed in this transformation will understand their customers, capitalize on digital technology options and analytics, and seize upon the opportunity to engage customers in a highly personalized way. Doing this well can have tremendous impacts in driving increased dining frequency, check size, customer conversion, and loyalty.

Creating a restaurant’s “digital DNA” requires a view broader than the four walls of the restaurant location. The next-generation customer relationship spans five stages of interaction—the “5Es” that begin and end far away from the restaurant itself: Entice, enter, engage, exit, and extend.

By bringing responsive, integrated digital experiences to each of these phases of interaction, a restaurant can build deeper relationships with more customers. It’s the value and nature of these relationships, not just the applications driving them, that can help flip the switch that transforms a traditional restaurant into the restaurant of the future.

View the archived Dbriefs webcast, The restaurant of the future: Leveraging technology for competitive advantage, to learn more.