Analytics Trends 2015

If some of the hype around business analytics seems to have diminished, it’s not because fewer companies are embracing the discipline. On the contrary, analytics momentum continues to grow, moving squarely into the mainstream of business decision-making worldwide. Put simply, analytics is becoming both the air that we breathe—and the ocean in which we swim.

Analytics innovators continue to push the edge, looking for new ways to gain advantage over slower-moving competitors. In some cases, that advantage comes through sweeping discoveries that can upend entire business models. In other cases, more modest insights may emerge that unleash cascading value. For 2015, leading companies are working on both fronts to strengthen their competitive positions. These significant trends are in play—and in 2015, one supertrend is the context for everything that follows.