Talent in Banking
Based on a global survey of 174,000 business students in 31 countries, although fast-moving consumer goods industry is ranked first, banking is closing the gap in Turkey.
Based on a global survey of 174,000 business students in 31 different countries, although fast-moving consumer goods (FMCG) sector is ranked first, it has been losing its popularity whereas popularity of the banking sector has been increasing in Turkey. Software and computer services sector is ranked in the 3rd place. As no single industry dominates the business students’ list of ideal employers and there are big brands from different sectors in the list, this suggests that business students are motivated more by big brands, and the associated training and career development that they offer, rather than by the attraction of a career in a specific industry.
Banking is ranked in the 2nd place by the business students
Based on a global survey of 174,000 business students in 31 different countries, in 2014, banking sector has lost its popularity as the most preferred sector among business students and has fallen behind the FMCG sector. Software and computer services sector is ranked in the 3rd place. In Turkey, the results are a little different- FMCG industry still keeps its first place but its popularity has been decreasing while popularity of the banking sector has been increasing.
Globally, work-life balance tops business students’ career goals. However, in Turkey, the primary goal is “to be a leader and manager of people”.
Globally banking-inclined business students made “work-life balance” as their top career goal, closely followed by “to be secure or stable in my job”. In Turkey, the ranking is different. Top three career goals of Turkish banking-inclined students are “to be a leader or manager of people”, “to have an international career” and “to be entrepreneurial or creative/innovative” respectively. “To be secure or stable in my job” and “to have work-life balance” rank in the 4th and 5th place, although their share has been increasing compared to last year.
Banking-inclined students are loyal
Although nearly half of Turkish business students expect to stay in their first job for five years or more, this ratio is 54.3% amongst the banking-inclined students. It is much more lower- only 41.1% amongst the investment banking-inclined students.
“Professional training and development” is a higher priority than money in terms of expectations from the ideal employers
“Professional training and development” ranks as the top expectation from the ideal employers by the Turkish banking inclined students similar to the expectations of the global banking inclined students. “Clear path for advancement” and “Prestige” are the second and third choices respectively. The first five expectations are mainly related to career development and training. Therefore, it is not just about the money for the banking-inclined students in Turkey as well as globally.
Banks are associated with money, trust and career in Turkey
Although the first word that comes to mind among Turkish students is money when shown a list of banks, the second and the third words are “confidence” and “career” respectively. Nowhere else in the EMEA region, do “career” and “confidence” rank so high. These two words are also not amongst the top 5 words globally.