Closing the wellness gap

Meanwhile, more and more consumers are taking their health and wellness into their own hands—literally. Mobile health, or mHealth—the use of mobile communication devices (phones, tablet computers, and PDAs) for health services and information—has become popular. Consumers today have more mHealth options available to them than ever before: From wearable fitness devices to mobile applications (apps), smart devices to cyber networks, text messaging campaigns to other incarnations, the mHealth market has been growing tremendously.

But how, then, can they focus on more skillfully leveraging mHealth technologies to help individuals achieve and sustain their health and wellness goals? Here, we believe the key lies in carefully connecting mHealth with lessons from the emerging field of behavioral science. By marrying behavioral insights with the expansive reach of mHealth, organizations can develop a new toolset to influence health and wellness.

This article will explore which behavioral levers have positively influenced health and wellness decisions. Using a diverse set of wellness campaigns as real-life examples, we’ll uncover how these organizations were able to successfully merge mHealth technologies with behavioral insights to increase healthy behavior.