Blockchain @ Media
A new Game Changer for the Media Industry?
Blockchain is currently one of the most widely-discussed and hyped technologies. There are not many industries that shouldn’t be either excited or worried about its potential, with use cases, proof-of-concepts, and fullfledged businesses based on blockchain technology emerging at an increasing pace.
How Blockchain could impact the media industry?
While some applications of blockchain technology may still seem farfetched and require further technological advancements, payment-focused use cases have already been proved to work. Parts of the media value chain are therefore already endangered by new blockchain-based payment and contract options. These can fundamentally reset pricing, advertising, revenue sharing, and royalty payment processes.