Digital Bridges: The shortest path to go beyond borders

An analysis of the economic and social impacts of digital platforms on businesses and communities in Turkey

Facebook platforms, namely Facebook, Instagram, WhatsApp, and Facebook Messenger, reach millions of businesses and people around the world and transform the way they do business and communicate with each other. To consider the nature and scale of these impacts, Facebook commissioned Deloitte to explore, identify and assess the economic and social impacts of this transformation on businesses and communities in Turkey.

Facebook platforms produce economic and social impacts by enhancing marketing and sales functions of businesses, helping them reach cross-border customers and increasing efficiency through digitalization, as well as helping local communities, NGOs and other small social organizations to communicate their messages to country-wide audiences, facilitate access to information, ease collaboration, trigger philanthropic activities and, raise funds for charity.

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