Global Mobile Consumer Survey
This year's Global Mobile Consumer Survey US edition, marks the eight-consecutive year that Deloitte has assessed and analyzed consumer attitudes about mobile technology. It confirms the center role smartphones continue to play in the connected ecosystem, while other devices face an inflection point.
According to the survey results, consumers’ data privacy concerns continue to grow as well as their data needs with increasing unlimited data plan subscriptions. On the IoT front, perceived value of the connected home and car capabilities are growing but willingness to pay is not quite there yet. 5G services scheduled to begin mass deployments in 2019, anticipation is building among consumers.
Key highlights of the survey:
· Smartphones take center stage-again
· Maturing mobile behaviors affect tablets, wearables, m-Payments
· Voice assistants, 5G represent top opportunities in coming year